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One Unified Dashboard to Monitor, Analyze, and Act

All Your Business Insights, Metrics, and Controls—Right Where You Need Them

The Admin Dashboard in the Code Colonies E-Commerce Engine is designed for operational clarity and fast decision-making. Track sales, manage teams, monitor campaigns, and view customer behavior—all from a single, secure backend built for scale.

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Central Business Overview

  • Visual summary of total sales, orders, revenue, returns, and conversions
  • Quick-glance metrics: average order value, cart abandonment rate, repeat purchase %
  • Date filters by day, week, month, custom range
  • Compare performance across time periods or store locations
  • Export data for reports or connect with BI tools via API

Order and Fulfillment Monitoring

  • View live order feed with status, delivery partners, and priority tags
  • Assign, escalate, or split orders between locations
  • Auto-flag high-value or suspicious orders
  • Batch operations for status update, label printing, or cancellation
  • Delivery delay warnings and SLA breach notifications
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About

Product and Inventory Analytics

  • Track stock velocity, dead stock, and reorder alerts
  • View sales contribution by product, category, or brand
  • Analyze pricing performance and offer effectiveness
  • Inventory heatmap by location, warehouse, or fulfillment center
  • Forecast restock needs using consumption patterns

Marketing and Campaign Reporting

  • Campaign ROI analysis across SMS, email, ads, or coupons
  • Attribution insights from organic, direct, referral, and paid sources
  • Top-performing product bundles, categories, and creatives
  • Funnel views: visits to cart, cart to checkout, checkout to order
  • Real-time engagement on banners, popups, and landing pages
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Customer Behavior & Insights

  • Purchase frequency, lifetime value, churn rate
  • Segment customers by location, behavior, tier, or source
  • Identify high-return vs. high-profit customer groups
  • Product preferences by demographic or device
  • Trigger actions for dormant or VIP customer segments

Role-Based Admin Controls

  • Define roles for store manager, warehouse lead, marketer, and support
  • Assign module-level permissions (e.g., orders, pricing, inventory, settings)
  • Track staff activity logs and modification history
  • Set approval flows for sensitive operations like pricing or cancellation
  • Enable alerts and escalation for inactive or error-prone staff actions
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About

Alerts, Notifications, and Smart Actions

  • Get alerts for payment failures, refund delays, delivery issues
  • Set automated workflows (e.g., notify ops if orders are unshipped for 24 hours)
  • Trigger actions from reports (e.g., bulk restock from low inventory report)
  • Integrate with Slack, Telegram, or email for admin notifications
  • Monitor system health, uptime, and integration statuses

Real-World Applications

  • Apparel Brand: Uses dashboard to forecast weekly dispatch and restock levels
  • Consumer Electronics Retailer: Tracks category-wise campaign performance
  • Health Products Company: Monitors refund and replacement rates with alerts
  • Footwear Brand: Assigns team-wise permissions and logs pricing edits
  • B2B Industrial Seller: Reviews quotation-to-conversion metrics in real time
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