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Built-In Tools to Attract, Convert, and Retain Customers

Turn Visitors Into Buyers—and Buyers Into Loyal Customers

The Code Colonies E-Commerce Engine includes powerful, integrated marketing and promotion tools designed to help you run campaigns, personalize offers, and drive repeat purchases—all without third-party add-ons or external software.

Campaign Management Tools

Promotional Campaign Builder
  • Create time-bound offers, flash sales, and category-specific discounts
  • Launch festival, launch week, or inventory clearance campaigns
  • Schedule campaigns with automatic start and end dates
Coupon and Discount Engine
  • Fixed amount, percentage, or conditional discount types
  • Rules based on cart value, product tag, customer group, or usage frequency
  • One-time use, multi-use, or invite-only coupon logic
Product-Specific Offers
  • Configure BOGO (Buy One Get One), bundle pricing, or quantity breaks
  • Display offers prominently on product and cart pages
  • Apply location-based or channel-specific pricing rules
System Difference

Email and SMS Marketing Integration

  • Send automated emails for abandoned carts, new arrivals, and offers
  • Segment mailing lists by behavior, location, or purchase history
  • Schedule newsletters or drip campaigns
  • Integrate with Mailchimp, SendGrid, Twilio, or native SMS providers
  • Track open rates, click-throughs, and conversions
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Customer Loyalty and Retention

  • Enable loyalty points on orders with redemption rules
  • Create customer tiers (e.g., silver, gold, platinum) with exclusive perks
  • Offer referral bonuses, birthday discounts, or anniversary coupons
  • Auto-tag customers based on frequency or basket value
  • Track LTV (lifetime value) and retention metrics

On-Site Promotions and Personalization

  • Display banners, pop-ups, and notifications based on user behavior
  • Show personalized product recommendations and recently viewed items
  • Add exit-intent offers and timer-based urgency banners
  • Customize homepage blocks for returning vs. new users
  • Integrate with Google Optimize or run internal A/B tests
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Social & Marketplace Promotions

  • Integrate with Meta Catalog, Google Shopping, Amazon, and Flipkart
  • Sync product feeds with social commerce platforms
  • Add UTM parameters to track ad-driven traffic in campaigns
  • Capture orders through Instagram, Facebook Shops, or WhatsApp

Analytics and Performance Tracking

  • Campaign performance dashboards with ROAS, conversion rate, and CTR
  • Identify top-performing products, bundles, or offers
  • Attribution reporting across channels: organic, paid, email, referral
  • Heatmaps and scroll analysis for promotion placement optimization
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Real-World Applications

  • Fashion Store: Runs monthly campaigns with cart-based discounts and SMS reminders
  • Home Appliances Brand: Offers tiered loyalty points redeemable on accessories
  • Online Bookstore: Runs flash sales tied to author birthdays or genres
  • Beauty Brand: Offers influencer-specific coupons and UTM-tracked landing pages
  • Grocery Platform: Uses order-frequency logic to trigger retention offers
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